How to Build a Social Media Content Strategy Complete 2018 Guide

Social media platforms have always been an excellent vehicle for steering users toward your website and other content hubs. But they’re more than just signposts to content. For consumers, social media sites are a primary source for news, information and original branded content. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. Finding Your Audience Of course, creating great content is crucial, but getting it in front of the right people is how you’ll elevate your content marketing to the next level. This is why content distribution is so important. Fortunately, social media is one of the most cost-effective content distribution and amplification tools around. Expand Your Reach with Social Media When your audience sees your content on social media, they’re also more likely to share it with others. It has a reach traditional media can only dream about and has various benefits: You can target consumers by age, location, and interests. Through social listening tools, you can track customer conversations wherever they are in the buyer’s journey. You can ask your audience questions, provide answers, and express your business’ core values. You can monitor your competition and measure your social media engagement. How to Use Social Media to Boost Content Marketing Results The most successful social media marketers don’t start by posting; they begin by listening. Social monitoring is a great way to learn how your target audience feels about your business and industry issues. The most successful social media marketers don't start by posting; they start by listening. Click To Tweet Luckily, there are plenty of social media monitoring tools to help. With this knowledge, you can create content that your audience finds truly valuable. You’ll also want to brainstorm keywords and phrases relevant to your brand. Content built around these terms can then be spread across all channels in various formats. Preparing Your Social Media Content Strategy Before you set up your social media profiles, you need some things in place: A content hub. Your blog or website should be connected to all your social accounts. Adequate resources. Before committing to any platform, make sure you have the resources to update each channel regularly. A content strategy. Define your marketing goals, so you know why you’re using each platform and what types of content you’ll be uploading. Then, for every channel you’re considering using, answer the following: What is the general purpose of using this channel? Is it to inform, entertain, interact with, or convert your audience? What specific actions do you want users to take? Do you want people to share your content, visit your website, or register for something? What content formats the best suit this channel? What is the right brand tone of voice for this channel? How often should you be active on this channel? For example, you might post on Facebook once or twice a day, but monitor Twitter all day, responding to your audience when necessary. Every company is different, so try to determine the schedule that will work best for you and your customers. Different Ways to Approach Each Social Platform Understanding each channel’s strengths can help you maximize content reach. Twitter: Ideal for sharing blog posts, promoting website content, and responding to customers’ concerns in real time. Facebook: Geared toward news and entertainment. This is where you can show your fun side, discuss company news and events, share fresh content, and introduce your team members. LinkedIn: For sharing articles based on industry trends and news, and for professional insights into your business. Instagram: A highly visual platform for sharing images and short videos. Pinterest: Another visual channel that is mainly image-driven. It’s ideal for inspirational messages and promoting creative ideas. Google Plus: Hosts strong community groups, focused on various industries and audience interests. Get Personal Try to add â€Å"casual† content such as employee birthdays, seasonal greetings, and everyday thoughts to show the human side of your business. People are less likely to engage with a company that only talks about its business. Keep Promoting Promoting your content across social media is key to extending the reach and lifetime of your content. With social media management tools like Hootsuite, Buffer, and Sprout Social, you can share posts automatically across selected social channels at a frequency you choose. Encourage Sharing To boost shares, attach images to your social media posts. A HubSpot study showed that on Facebook and Twitter, photos get 53 percent more likes and 84 percent more click-throughs. On Facebook and Twitter, photos get 53 percent more likes and 84 percent more click-throughs. Click To Tweet Add a â€Å"tweet this quote† or â€Å"click to tweet† link within posts so readers can quickly tweet snippets of your article. Just visit the â€Å"Click to Tweet† website, insert your text, and add the generated link to your post. Target Influencers In a study by marketing research company Schlesinger Group, 81 percent of companies said influencer engagement was effective. Establishing relationships with influencers adds credibility to your content and extends its reach. Search for people who regularly blog about your industry. Follow them on social media. Mention them in your tweets and share their content with your followers. Share your new content with influencers directly. If it’s high-quality content and relevant, they might share it with their followers. Analyze Data Reacting to analytics data is crucial to building a stronger social media presence. When you know what goals you’re aiming for and can measure the results, you can tweak content to maximize results. Each social media platform has built-in analytics tools: Facebook Insights, LinkedIn Analytics for Company Pages, Google Plus Insights, Instagram Business Tools, and Pinterest Analytics will help you monitor your content performance. Maximize Content Value with Social Media The number of social media users is growing at a rapid pace. In 2019, it’s estimated there will be around 2.77 billion social media users around the globe, up from 2.28 billion in 2016. In 2019, it's estimated there will be around 2.77 billion social media users around the globe, up from 2.28 billion in 2016. Click To Tweet Reaching out to these people with unique and high-quality content will significantly boost brand awareness and conversions. Use these tips and integrate social media into your content strategy; you’re likely to see a higher return on your investment in content marketing. Do you need quality content to support your content marketing? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions, and other assets to tell your brand story, drive SEO and win sales.

Advocating The Death Penalty Essays - Capital Punishment, Penology

Advocating The Death Penalty Essays - Capital Punishment, Penology Advocating The Death Penalty Advocating the Death Penalty Thousands of people will attack the death penalty. They will give emotional speeches about the one innocent man or woman who might accidentally get an execution sentence. However, all of these people are forgetting one crucial element. They are forgetting the thousands of victims who die every year by the hands of heartless murderers. There are more murderers out there than people who are wrongly convicted, and that is what we must remember. I, as well as many others, have total confidence in the death penalty. It is a very beneficial component of our justice system. The death penalty saves lives. It saves lives because it stops those who murder from ever murdering again. It also deters potential murderers from ever committing the crime. Unfortunately, the death penalty is currently used so rarely that it isnt nearly as effective as it could be. In order for it to work, we must put it into practice more often. In recent years, crime in America has been on the rise, in particular, violent crime. This has led not only to an overcrowding of prisons in our country, but also to an increase in the number of death sentences handed down by the courts. Despite the fact that the number of inmates on death row is climbing, the number of death sentences actually carried out in any given year lags far behind. People simply arent fearful of the death penalty when it isnt used the way it should be (Stewart 50). If the death penalty has been declared legal, then the federal and state governments must employ it to its fullest as a means of stopping previous murderers from recommitting their crimes. Since most of the prisoners on death row are there for murder, executing them would ensure that they would never kill again. Obsessive murderers, who know no alternative to killing, need to be executed to protect both prison guards and society. This view is perhaps best illustrated through the words of Judge Alfred J. Talley of New York who explained If I as an individual have the right to kill in self defense, why has not the state, which is nothing more than an aggregation of individuals, the same right to defend itself against unjust aggression and unjust attack? (Kaplan 28) About two and a half years ago, my dear cousin, Jaime, became the first victim of a serial killer named Brian Duffy. Jaime, a beautiful twenty-year-old college student at SUNY Binghamton, had been walking back to her dorm after class when she was abducted by Duffy at gunpoint. Wearing a black ski mask and gloves, Jaimes friends were unable to identify him. Having no idea who this man was, they watched in horror as Jaime was grabbed, threatened, and taken away. Jaime was thrown into the front seat of a red Nissan Sentra with no license plates. Later that day, the police located the vehicle, which had been reported stolen, but Jaime and her abductor where nowhere to be found. There was not a single trace of evidence except for the fact that the car was stolen from Jaimes hometown community. Weeks went by and there were still no answers until the day two women, from Syracuse University, were abducted at gunpoint, the same way that Jaime was. The police soon realized that the three kidnappings had significant connections linking them together. These three women had all gone to high school together. Not only did they go to the same high school, they had all dated the same man at one point in time- Brian Duffy. It wasnt long before police tracked him down for questioning. Brian Duffy was arrested in April of 1997 for the rape and murder of my cousin Jaime and the two other young women. They were found buried in his backyard, severely decomposed, beaten, and raped. Each of them had a bullet lodged in their brain. Duffy was sentenced to death two months later. He never stated a motive for what he did, nor did he show remorse. It is now more than two years later and Brian Duffy is still alive and breathing. I am physically sickened when I think about how this killer

Designing Learning Activities in a Standards-Based System Assignment

Designing Learning Activities in a Standards-Based System - Assignment Example When based on the organization, the resulting activity will be of high quality, allow for learning from others and the designed activity can be uses by the entire school. My chosen professional development is individual based because it can be accessed online at any place, and an individual can develop by him/herself based on his or her personal preference. The content of this professional development activity has helped me develop professionally in the area of standard-based systems for learning activities. I have learned that the â€Å"lifeless content† (Garet, Porter, Desimone, Birman, & Yoon, 2001, p. 920) is the normal curriculum can be translated into meaningful learning objectives, as well as strong standards, for the authentic assessment and engagement of the learning activities. ... B The Professional Development Activity in Context. This professional development activity I chose relates to the culture of my school. Based on the school culture of the graduate programs in the College, students are supposed to cover the syllabus within the required time. Nevertheless, the traditional methods of teaching emphasize on covering the curriculum without engaging the students to develop activities by themselves based on standardised system. This helps students, teachers and parents. This area relates to the New York state educational policy where new teachers have to undergo training before they start teaching. Teachers undergo induction period for the first two to three years to develop their capabilities. Also, beginners in the teaching field are not left to work on their own. Teachers are prepared well prior to teaching, can develop the expertise on their own and teaching can be mastered in a relatively short time. Peer coaching and mentoring to enhance analysis of ap plication, companionship and technical feedback are all features of this teacher training. Also, competence of teachers has to be evaluated annually to enhance continued learning. According to Whitehouse et. al. (2006), "professional development of teachers is to help teachers improve their professional practice so that students learn better" (p.49). Professional Learning and Leadership Standards enhance lifelong learning among the reading professionals, and this equips them with skills such as reading, attending the professional meetings, and pursuing an advanced degree. Also, the professions are able to evaluate the importance of advocacy, professional learning experiences,